E-Commerce & Digital Growth Manager APPLY NOW

IV-X™ is building a performance fuel system for athletes who demand more from how they train, compete, and recover. As we scale our direct-to-consumer platform, we’re looking for an E-Commerce & Digital Growth Manager to own our Shopify ecosystem and drive measurable growth while protecting brand integrity.

This role sits at the intersection of brand, performance, and execution.

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The Role

You’ll own the IV-X Shopify website end-to-end — from daily operations to launches, optimization, and performance reporting. This is not a maintenance role. You’ll be responsible for turning traffic into revenue, building systems that scale, and ensuring every digital touchpoint reflects who IV-X is.

You’ll work closely with leadership to execute drops, support ambassador activations, and align Shopify with Amazon and other sales channels.

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What You’ll Do

• Own and manage the IV-X Shopify website day-to-day

• Launch new flavors, products, bundles, and limited releases

• Maintain product pages, pricing, checkout flow, and site structure

• Ensure site speed, UX, and mobile performance

• Monitor and improve conversion rate, AOV, and customer retention

• Identify friction points and implement CRO improvements

• Manage and optimize email and SMS campaigns tied to drops and events

• Build and refine automated flows (welcome, abandoned cart, post-purchase, re-order)

• Coordinate Shopify and Amazon alignment on pricing, promotions, and launches

• Build landing pages and funnels for ambassadors and field activations

• Create repeatable, copy-and-paste systems ambassadors can execute consistently

• Track performance, report weekly insights, and flag issues early

• Protect IV-X brand voice and standards across all digital touchpoints

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Who You Are

• You’ve managed a Shopify store before (DTC experience strongly preferred)

• You understand e-commerce metrics and how to improve them

• You’re comfortable owning results, not just tasks

• You’re detail-oriented and execution-focused

• You can work independently and prioritize without hand-holding

• You care about brand integrity as much as performance

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Experience & Skills

• Shopify (required)

• Email & SMS platforms (Klaviyo, Attentive, or similar)

• Conversion optimization and funnel thinking

• Strong analytical and reporting skills

• Clear written communication

• Ability to operate in a fast-moving, high-expectation environment